Bad Things Happen. Good People Help.

View Our First Campaign

Be part of the emergency broadcast system that supports disaster relief efforts


How it works

When disaster strikes, we invite caring people and organizations to display the Action Emblem for the crisis on their site, social profile, email signature, etc. It’s a way to stand in solidarity, while also raising awareness about how to support relief efforts.

Our mission

In his seminal work, On the Origin of Species, Charles Darwin explained how 15 million elephants could descend from a single pair, with each pair along the way producing three more pairs. We’re focused on enabling that sort of exponential growth, by giving people easy ways to help in the wake of a crisis, while attracting others to the cause, to amass support where it’s needed most.